My colleague Jo McKiernan on QR codes, and internet access in general. I think that we are experiencing is possibly analogous to what we saw when the web went mainstream. When first we started seeing urls appearing on stuff – adverts particularly – I remember having a conversation that went something along the lines of “yeah, but no one is ever going to use them, AND you need an internet connection!”. Now, access to the internet is a fundamental human right, and if we can’t follow our favourite brands on Twitter or like them on Facebook we feel somehow cheated. I can see what Jo’s point is, however it does strike me as something that shies well away from crossing a widely yawning digital…