Jason McDermott
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Yesterday I jotted down a few thoughts about the apparent and impending future of YouTube. One thing I neglected to mention specifically was the one thing I was actually writing about in the first place – brand engagement. It’s the special sauce that makes things like YouTube run. Forget your utopian dreams of sharing videos […]

  • Jason,
  • January 11, 2012

The future of youtube

The New Yorker has seen the future of youtube, and it’s not what you thought it would look like.   Google is shifting gears quite rapidly, moving the focus away from user generated content to studio-produced shows & movies – even channels created solely for youtube itself. It’s a revenue driven set of decisions seeking […]

  • Jason,
  • January 9, 2012

Auditioning for the wire

Ah YouTube, thank you. This is cool, actors from the Wire, talking about their auditions and the characters they read for. Now, where did I leave those video tapes..?

  • Jason,
  • December 13, 2011

Kid History

Kid History is one of those rare youtube treats, definitely worth checking out. Top marks for producing something so simple, yet so great. Episode 2 is my favourite so far. Randy! Randy! Randy?

  • Jason,
  • December 10, 2011

A new use for social networking

As a relative latecomer to the twitter-verse, this post may seem a little bit behind the times, but there are some ideas that have been floating around the web over the last month, and I want to add my 2 cents to the discussion.It would appear that in the last 5 years there have been […]

  • Jason,
  • October 16, 2008
Experience & technology meet design.