Content on the internet can be frighteningly fast-paced. You don’t need to look much further than twitter or Facebook to notice the deluge of content being posted daily. It’s overwhelming – blink and you miss it. Yet websites often fall into the trap of hard-coding content into less-obvious page elements and forgetting all about it. One excellent example of this is the Copyright text appearing in the footer of many websites. You’ll often see something that looks like this:
This innocuous piece of text doesn’t only lay claim to copyright protection, it also clearly displays the year in which the website was ‘last updated’. It dates the content you’re currently reading. It plants a flag, sending subtle signals about how fresh your site happens to be. It might be dead-right, but then again it might be way off. Like, several years out of date.
Now why is this a problem? Well, most bloggers and webmasters tend to think about these things very infrequently. You might look at the footer text when setting up a new theme, or changing plugins, but that doesn’t happen very often & chances are that your web footer text is now a whole year out of date (© 2014). If you run a website, I’ll pause here to let you go check your footer text. No really. You’ll thank me for it.
Ok, so now you know. Is your footer text up to date? If not, I’ll bet you just changed it. Job done, right?
For now, yes. But what happens 12 months later, when 2016 rolls around and you’ve forgotten this piece of sage wisdom? You’ll be back where you were today, before you read said piece of wisdom. There must be a better way.
Well, there is. Computers are fantastic at doing things without even requiring human thought. Automatically. It’s great. Here’s my special tip that will save you literally seconds, once a year, every year from now until your website dies.
Just use software to automatically update the date. It’s that easy. Set it and forget it. If you run more than one website, you may never need to think about checking your footers (feet?) again. Let the computers keep track of the date, you can get back to the business of writing killer headlines & splitting long articles up into separate pages.
It’s called software and it works. One change and your site will look fresh and new this year, next year and every other year, for as long as you like.